The Marketing Of Natural Foods
Posted: Sat Sep 04, 2010 10:06 am
F-san hits on a topic close to my heart; why are we pricing organic higher than conventionally raised crops? His crop was bringing less money, but he was able to work at that price point because of his reduced inputs. We see a different model here because we are attempting organic culture with modern farming. I suspect that will not work economically.
Part of it is certainly the subsidization of conventional agriculture and the decreased cost of monocultural foods because of that. Part is the inability of the market to factor in true costs like pollution or decreased nutritional values. Part of it is the reluctance of the consumer to value clean organic crops over cheaper crappier foodstuffs. Small, niche growing is more labor intensive, and farm labor has been about mechanization for two hundred years, not better food or better environments...
Another part is the middle man, F-san is clear that excess cost is a function of too many hands in the food chain. Direct purchasing from local farmers keeps money in your town and region, gives the farmer fair pay for his services (he keeps more money), and gets you good food without the pollution of shipping.
HG
Part of it is certainly the subsidization of conventional agriculture and the decreased cost of monocultural foods because of that. Part is the inability of the market to factor in true costs like pollution or decreased nutritional values. Part of it is the reluctance of the consumer to value clean organic crops over cheaper crappier foodstuffs. Small, niche growing is more labor intensive, and farm labor has been about mechanization for two hundred years, not better food or better environments...
Another part is the middle man, F-san is clear that excess cost is a function of too many hands in the food chain. Direct purchasing from local farmers keeps money in your town and region, gives the farmer fair pay for his services (he keeps more money), and gets you good food without the pollution of shipping.
Hai, Sensei!If natural food is to become widely popular, it must become available locally at a reasonable price.
HG