I'm probably the wrong guy to ask about fertilizers. Look at your roots first.
As far as lighting goes, shop lights or 6500k leds would work, thereare a million options for lighting and your 24 watts sound a little on the weak side.
All I know is what has worked for me
And roots need air, if you are doing a kratky method (google info) roots will get air as solution is depleted.
In an NFT roots get air also
This was a 4" root mass on a marigold plant in an NFT
NFT and Kratky allow plenty of air to the roots.
Something like a Deep Water Culture that has a constant water height needs constant air supplied from something like an airstone.
This is what I was using for all of my hydroponics
Nute Mix per 5 gallons for tomatoes (20-18-38)
12 grams Calcium Nitrate Fertilizer 15.5-0-0
12 grams Hydroponic Tomato Fertilizer 4-18-38
6 grams epsom salts Magnesium Sulphate
(N) Nitrogen (P) Phosphorus (K) potassium
The problem could be lighting, nutrients, temperature and/or lack of air, hopefully a seasoned hydroponics guy will step in and help out