For decades I have drunk nothing but Folgers coffee. Before me, my parents drank nothing but Folgers. It's like a family thing, I guess. Then Maxwell House came out with its new can. It has a handle; I kid you not. When I saw that can, I instantly came up with several gardening uses, including scooping compost tea, storing and dispensing amendments, and picking tomatoes and peppers.
I now have over a half-dozen of these cans and another two to empty. They got me. Now I check the price on Maxwell House before I even glance at Folgers.
I baked a box cake a few weeks ago. I haven't baked one of these in years, but at the price asked ($1), it was cheaper to make a box cake than a regular one. When I pulled it out of the oven, I was horrified. It rose to half the height, maybe a tad more, of the old ones. At first I thought I had done something wrong, but, really, how do you ruin a box cake?
They had to have cut back on the ingredients. My great price was in fact regular price. I just got less cake.
Dog food. The sizes used to be 40 lb, 20 lb, 10 lb, and 4 lb. (I'm guessing at the last one, based upon what I've seen in the store. I've never had a dog small enough to justify a small-bag purchase.) Now, prices are higher, and the sizes are 36-38 lb, 16-18 lb, 8 lb, and whatever. (I forgot to look.)
They're good, these marketing people. I don't even feel cheated. I'm getting a great gardening can. I'm saving bookoos bucks on cack mix. My back praises the decision to lighten those dog food bags.
It makes one think, though. How big a sucker am I?